Rushhabh Financial Services Private Limited (“Rushhabh Financial”, “we”, “us”, “our”) values your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit www.rushhabhfinancial.com or use our Related Services.

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We acknowledge and accept that the personal details that you impart to us, is to be kept in strict confidentiality and to use the information only in the manner which would be beneficial to our customers. We consider our relationship with you as invaluable and strive to respect and safeguard your right to privacy. We shall protect the personal details received from you with the same degree of care, but no less than a reasonable degree of care, to prevent the unauthorized use, dissemination, or publication of these information as we protect our own confidential information of a like nature.

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Information We Collect

• Personal identifiers: name, email address, mobile number, PAN, KYC documents.

• Transaction data: investment history, mutual fund transactions, payment details.

• Usage data: pages visited, time spent, device and browser information, IP address.

• Communication data: messages, emails, call recordings (with consent), feedback.

 

How We Collect Data

• Directly from you when you register, submit forms, complete KYC, or contact us.

• Automatically via cookies, web beacons, analytics tools, and server logs.

• From third parties: AMCs, registrars, payment gateways, and compliance service providers.

 

Purpose of Processing

• To onboard and verify clients (KYC, AML compliance).

• To facilitate transactions and deliver distribution services.

• To provide tools, calculators, reports, and educational content.

• To communicate service updates, promotional offers (with opt-in), and regulatory notices.

• To analyse website usage and improve user experience.

• To comply with legal and regulatory obligations (SEBI, AMFI, tax laws).

 

Legal Basis for Processing

• Consent: for marketing communications and optional services.

• Contractual necessity: to fulfil service agreements.

• Legal obligation: to comply with KYC, AML, and financial regulations.

• Legitimate interests: to improve services and protect against fraud.

 

Cookies and Tracking Technologies
We use cookies and similar technologies to personalise content, remember preferences, and analyse site traffic. You can manage cookie settings via your browser; disabling cookies may affect site functionality.

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Data Sharing and Disclosure
We may share your information with:

• Asset Management Companies and registrars for transaction processing.

• Payment processors and banks for payment facilitation.

• Regulators and law enforcement as required by law.

• Service providers and technology partners under confidentiality agreements.
  We do not sell or rent personal data to third parties for marketing.

 

Data Security
We implement industry-standard safeguards—encryption, access controls, and secure servers—to protect your data. No method of transmission over the internet is completely secure; we cannot guarantee absolute security.

 

Data Retention
We retain personal data for as long as necessary to fulfil purposes outlined, comply with legal obligations (e.g., SEBI’s record-keeping rules), resolve disputes, and enforce agreements.

 

Third-Party Links
Our site may contain links to external websites. We are not responsible for the privacy practices of those sites. Please review their policies before providing personal information.